Bringing the brand into their homes allows them to create a stronger emotional bond with brands, products and even the personalities doing the selling, whether they are influencers, celebrities or neither. m. Take, for example, Alibaba—a Chinese-based online retailer comparable to Amazon. According to a 2022 survey, more than a third of U. Viya is arguably China’s most prolific and successful livestream shopping host. 2% of retail ecommerce sales in China. Live commerce has evolved rapidly in China, taking less than five years to develop into an innovative sales channel with an estimated penetration of 10 percent. It combines the immersive experience of live video with the convenience of online shopping, allowing viewers to interact in real-time with influencers or hosts showcasing products. Embrace a community-first mindset. The rest of the world took note and many brands started offering similar services and live stream shopping events as well. Also called live shopping, it’s essentially the 21st-century answer to home shopping channels. Live commerce goes by many names, including live selling, live shopping, live stream e-commerce, and more. This year, it reached half a billion people — or 62 per cent of the country’s total internet users — and has become a key driver of e-commerce sales. 18 August 2022. 2. 66 billion in 2021, including livestream sessions on both ecommerce and social media platforms. An interactive, shoppable Instagram live stream garners 40,000 comments. As the current B2B market leader, the company has experienced 118% year-over-year growth and 286% year-over-year growth in end user adoptions, or viewership. 7. S. The pop culture icon is also active on TalkShopLive’s platform. SHANGHAI, Dec 21 (Reuters) - China's imposition of a $210 million fine for tax evasion on Viya, an internet celebrity dubbed 'the queen of livestreaming. 2 billion in the United. 19. S. However, livestream ecommerce isn’t just the online version of TV shopping. Watch livestreams. Paramount Plus. Social commerce has been increasing in the U. Livestream shopping brings significant benefits to the world of retail and e-Commerce. Livestream platforms like Bambuser. Even more impressively, its first-ever live stream saw a conversion rate of five percent, higher than the brand’s average website conversions. With livestream shopping, you can finally cash in that trust and convince your target audience members to try your products or make purchases that they otherwise might not. A quick browse of categories on CommentSold, a livestream shopping platform used by more than 3,000 retailers,. Nov 28, 2022. You’ll need your business page set up and integrated with your online store. Livestream shopping first emerged in China around 2016. A video, in general, is the type of content with the best ROI, according to more than half of marketers worldwide. 3. Andrade Fight Online Free While there may be free streaming links on sites like Reddit, the only (legal) way to livestream Benavídez vs. Here’s an inside look at the process to begin a live shopping video on the social media platform of your choice. What is Livestream Shopping? Livestream shopping allows customers to purchase products in real-time while watching a live video stream. Livestream shopping is still getting its footing in the West. Published on November 9, 2021. 2 million books, 111 billion times the age of the Earth, and four times Bill Gates’ wealth. biz Web:. Setting up an Instagram live shopping event is similar to regular live streaming. m. To start a mobile livestream: Open the YouTube. The creator spoke to a 50-person audience for an hour about Quivr’s brand history and its products. Livestream shopping has seen rapid adoption in China where it has become a cultural habit and is forecasted to eclipse over $500B in annual sales next. Courtesy of Buywith. 9:15 A. By 2024, live online purchasing through e-commerce will have tripled in revenue. Streamline the buying process. The U. Overall, we expect total retail livestreaming ecommerce sales in China to reach $299. According to a March 2021 survey, YouTube ranked as the top channel, with nearly. Livestream has become integral to the country’s e-commerce, generating about 11. m. Start your livestream. With majority of global shoppers wanting their brands to become more digitally innovative, live commerce is used by 78%. More specifically, live stream commerce describes the fusion of interactive video with online buying and selling. And Bissell is not alone. In 2022, livestream shopping accounted for more than 17% of all e-commerce sales in China. It provides scripted, filming, and live streaming services for e-commerce brands. (Bambuser) By. [+] E-commerce Base VCG via Getty Images. Type in the title of your live event and select a start date and time before hitting the "Schedule Live Video" button at the bottom of the screen. Andrade Fight Online Free While there may be free streaming links on sites like Reddit, the only (legal). The big win for Bloomingdale’s Outlet is the ability to reach beyond its 20 stores with livestream. Find collaborations: look for influencers and creators. “The brilliance of livestream shopping is the trifecta of the 3 Cs – content, commerce and community. It usually combines entertainment and shopping, empowering human connections through social media or live-streaming platforms. . #2: Bambuser. Livestream grocery shopping has also already caught on in Asia and grocers have been generating impressive profits from the model. $49. Also, the livestream eCommerce market is predicted to reach $35 billion in 2024, which is a threefold increase from 2021. To start a mobile livestream: Open the YouTube app on your mobile device. Live-stream shopping is the next big thing to enter the world of e-Commerce, having already established a billion-dollar industry in China. “Many of the doubters [will] say that Chinese consumers are different, that American consumers don’t shop that way,” Yuan says. Social commerce has been increasing in the U. Based on brand value and word-of-mouth reviews, Taobao Live (淘宝直播), Jingdong (京东), Xiaohongshu (小红书), Douyin (抖音), and Kuaishou (快手) are the top five live streaming platforms in China as of August 1 st 2023. YouTube is expanding its live shopping feature, joining other platforms in investing in livestream e-commerce amid mixed results. Taobao Live, the dominant live. In March, Klarna held its first livestream shopping event with Macy’s. Livestream shopping is a trend that’s catching on really fast worldwide. in 2016, and has since showcased close to 200 brands through 800 live selling events and more than 3,000 hours of original live content. For new merchants, the average livestream can increase product viewership and shop visits by 40% and 20%, respectively, while driving 29% of their orders for the day. The U. Go live with multiple hosts from around the world. 1. The feature was designed to give creators and brands an. Shanghai’s Mashang Fashion and Accessories sold $1. Highlight limited-time coupons, exclusive deals, new product drops, and additional product information. If you can't tune in with your TV antenna or cable box, you can live stream the parade. You’ve probably heard of livestream shopping’s booming success in China and its entrance to e-commerce in. EST. Oct 6, 2023. It falls within a larger category of shoppable video, but is nuanced in its use of low-latency live video. Puedes realizar tus Livestream Shopping a través de redes sociales o a través de plataformas especializadas para aplicar esta técnica. Here are the steps to create a live broadcast on TikTok: Open TikTok app. 2. In 2020, “Livestream eCommerce,” or simply “live commerce,” emerged as a new trend and digital channel. By doing live shopping, you give people the ability to shop online while getting real-time customer service. To bring a company’s e-commerce capabilities up to par, a bewildering number of things must be done right. This figure is expected to increase, and it’s estimated that the total revenue of China ’s livestream streaming e-commerce will reach RMB 4. 4 trillion. La intención es despertar curiosidad y deseo de compra a través de ofertas exclusivas. Start your livestream. Esta tendencia combina lo mejor de la compra digital y física, ya que los usuarios no solo pueden ver los artículos y comprarlos con un solo clic; sino también resolver sus dudas e interactuar con las marcas de forma. on both Amazon and TikTok. Jessie James Decker: October 10 at 5:00 p. What is live shopping? Entertaining and friendly, live shopping, or livestream shopping, is a kind of TV shopping 2. A livestream hosted by popular influencer Viya was part of Taobao's Singles Day 2019 sales event that attracted more than 43 million customers. Livestreaming e-commerce in China (also known as live commerce or livestream shopping) was initiated by fashion e-commerce platform Mogujie in 2016. ”Elevate your online customers’ shopping experiences with live events on your website. Livestream shopping takes the “show” out of shopping and turns it into a “showcase. Industrial reports have revealed that the market size of live streaming commerce in China reached 433. Getting live shopping shows in front of spontaneous shoppers can substantially. $29. Yet, a year later, livestream shopping is still going strong. Viewers are more satisfied if they can access useful and relevant information from the livestreaming programme. In 2020, approximately 16 percent of consumers surveyed in Europe said their biggest challenge when shopping from e-commerce livestreaming sessions was that important information. m. La intención es despertar curiosidad y deseo de compra a través de. YouTube will soon begin a new test of in-stream shopping within live-streams, as part of the ongoing expansion of its creator monetization and eCommerce tools. Although buying via livestream or video has grown in popularity in recent years, adoption in the United States is still limited. The preferred platforms for livestream shopping in order of preference for the UK: TikTok Live 30%, Amazon Live 18%, Facebook Live 17%, Instagram Live 16%, Pinterest 6%, Others 4%, Whatnot 2%, TalkShopLive 3%, NTWK 2%, ShopShops 2%. 12 October 2023. The key advantage of a digital marketing medium, like live streaming, is that the ROI is immediately measurable, unlike. A 2022 survey revealed that Facebook Live is the preferred live shopping platform for more than a quarter (26 percent) of U. 3 percent of the total online shopping's GMV, showing a rapid growth over the past years. However, brands are beginning to realize the importance of bringing live commerce experiences to their own platforms in order to. It is similar. $41. Estrategias y tips para el Livestream Shopping. Bringing the brand into their homes allows them to create a stronger emotional bond with brands, products and even the personalities doing the selling, whether they are influencers,. S. The app is working on new in-app features like live-streamed shopping, similar to QVC. Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). Social commerce experiences have helped bring live shopping to the mainstream, as a gateway to more advanced and. At the heart of this online craze are the top influencers who sell million. The department store chain Nordstrom said Wednesday it will debut its “ Livestream Shopping” channel, as part of its broader ambitions to delve into e-commerce livestreaming, which is already. “Facebook shutting down its live commerce feature is a signal that it’s not bringing in users or revenues,” said Jasmine Enberg, Principal Analyst, Social Media at Insider Intelligence in an interview with Retail TouchPoints. FOMO is real, especially if there's an opportunity to see a new product or collection revealed for the first time. 8 Yuan. 1. That could more than double to almost 1. “The conversion funnels will have to be significantly better than China. Bring your product picks and recommendations to life by featuring them in your product carousel. (Alternatively, apps such as CommentSold automate the shopping process—viewers simply need to comment “sold” on the feed to purchase products directly. 5. Here, a host (a business owner, an influencer, a celebrity, or an in-house team) can hop on livestream and sell exclusive products to you! You’re bound to have come across livestream shopping on your social media platforms like Facebook, TikTok, and. While China is the cradle of live commerce, western countries are slowly catching up. Others may feel ignored by the host, so they leave. Livestream shopping (also known as live video shopping) is used by brands to promote and sell products through livestreams on digital platforms, [1] often in collaboration with influencers . Livestream shopping started on social media in China, and according to Coresight Research, has grown into a $512 billion market. adults. The widespread proliferation of live streaming has boosted its fusion with marketing campaigns and driven a boom in e-commerce economies [1], [2], [3]. For more data on the livestream e-commerce market, visit our Market Report. According to reporting by Retail Touchpoints, Coresight Research estimated that Livestream Shopping will be worth $35 billion by 2024. Livestream ecommerce supports both shoppers with a specific goal in mind and those browsing social media casually. 7 million users across the United States, Europe, Asia, and the Middle East. A quick browse of categories on CommentSold, a livestream shopping platform used by more than 3,000 retailers, includes: women’s retail; direct selling; wholesale; sports merchandise; home decor; Livestream Shopping Platforms You Should Know. Amazon first entered the livestream shopping space in 2016 with Style Code Live, a high energy show that let viewers shop while they watched hosts talk about the latest fashion trends. Live streaming is also. Prep your space and product selection. Analysts estimate that almost half a billion people made purchases on a shopping livestream in 2021, a 20% increase on the previous year, probably boosted by the pandemic keeping so many people at. As For Popular Livestream Shopping Platforms, Here Are A Few. EST. 9 trillion (US$720 billion) in 2023. (Bambuser) By. Viewers of these livestreams can purchase in real time, while having their questions answered and seeing the product in use before making that final credit card entry. and Europe after the venture failed to find an audience and gain a foothold in the U. By 2023. It's now a common tool in creating a virtual shopping experience for online customers. Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on. July 19, 2022, 7:28 AM PDT. Livestreaming commerce has also captured. S. With over six years of experience, we'll provide you all the best live shopping best practices. Discover what livestream shopping is, learn what it takes for a brand to tap into live commerce, explore the impact shoppable videos drive in the retail sector, and see some video commerce prognoses for the future. – 10:30 A. Introduction. It’s a trend that’s been huge in East Asian countries for several years and is finally making its way to Europe and North America. The most common type of host used by retail companies (51 percent) in their livestream shopping events were influencers or celebrities with 500,000 followers or more on a given. Se trata de un show diseñado para captar la atención y generar engagement, a través de una comunicación entretenida y también un poco disruptiva. K. Sheri. SHOP +44 x Takashi Murakami. Quivr 150% Spike in Sales During Livestream Shopping. August 22, 2022. The definitive guide to livestream shopping. Potential customers acquire product information in various ways simultaneously. As the world becomes increasingly digitized, the number of livestream shopping platforms is rising. According to iResearch, in 2021 40% of Chinese netizens were already using livestream shopping. Livestream shopping on social media is disrupting traditional e-commerce in China. We use cookies to give you the best experience possible. Durante el livestream shopping. 10% off Ends in 00:00:00. tech platforms. In 2020, China’s livestream shopping market was valued at around $66 billion. Live stream shopping is when a person, brand, or company uses streaming video to sell something in real time to a live audience. Live Video Shopping has grown so. Live shopping could be. Nov 21, 2022. $500 billion — that’s the number of words contained in 5. As of April 2023, the platform counts around 2. Department store chain Macy’s recently launched its new weekly livestreaming e-commerce shopping experience, Macy's Live. GoLive combines livestream shopping with artificial intelligence and real-time analytics. It has since migrated to the United. Even Asian platform TikTok seems to struggle to copy its Chinese success. eBay Live is a highly interactive livestream shopping experience. This study is to explore the mechanism through which social presence and physical presence affect consumer purchase intentions in livestream shopping as an emerging e-commerce model. : Destination D23 Welcome. Livestream shopping has has been gaining momentum over the years. But the livestream format as a shopping driver on social media clearly isn’t working in the U. Consumers there just love livestream shopping. The same online shopping ad that may fetch $3 to $6 per conversion in China only makes about 50 cents to $1. 19. 3 billion yuan ($66 billion), according to iResearch, a Shanghai-based market research firm. The livestream shopping market in China reached $150 billion in 2020 and is expected to reach $300 billion in 2021 (Coresight Research). 23 likes. How to create an account: Fill out the form on the company's. Livestream shopping is giving brands and influencers a video platform for showcasing and selling their wares while chatting with customers who are, in turn, interacting with each other. sales by 2023. Best live shopping platform with a wide range of integrations. Live shopping, also known as live stream shopping or shoppable streaming, combines live video, social media and e-commerce. Livestream shopping is a type of shopping where real-time communication is delivered between the seller (i. . 20%) BABA +0. Brands can leverage this technology by hosting live demonstrations, product walk-throughs, Q&A sessions, and exclusive. Anuncia el evento. In fact, as more and more shopping shifted online during the COVID-19 pandemic, the proportion of shoppers who bought via livestream shopping grew 86. With live shopping, consumers are able to experience a similar experience as shopping in-store, in that they can ask questions to the livestream host, comment in real-time, and take a closer look at the product, but it can be accomplished in the comfort of their own home – convenience is key. 1 day ago · Paramount Plus Subscription. Livestream shopping in the West is like a taxiing plane that never manages to take off. Nearly all significant Chinese ecommerce and social platforms engage in live shopping, including Alibaba’s Tmall and Taobao, JD. Oh, wait, we did. Discover what livestream shopping is, learn what it takes for a brand to tap into live commerce, explore the impact shoppable videos drive in the retail sector, and. “Live shopping gives retailers the opportunity to create an engaging environment where customers can get familiar with the brand and its products without having to physically visit a store,” shares Robert Hoffmann, the Marketing Manager at. In 2019, China’s live-stream shopping market was worth 451. , November 11th) in China. Facebook, Instagram, and TikTok have their own in-built livestreaming shopping capabilities. Consider Target Finds your virtual walk down the Target aisle, full of ideas, trends and stories from real people at Target, our partners and our guests. There’s a host, typically an influencer or celebrity, who highlights a product on the stream and viewers can purchase said product during the broadcast. Consider Target Finds your virtual walk down the Target aisle, full of ideas, trends and stories from real people at Target, our partners and our guests. shoppers had heard of live streaming shopping events. So, where most other tools only offer you means to showcase your products, interact with shoppers, and sell, GoLive goes one step further and includes the tech you need to turn customer data into intelligence. Mike George, President. Last week, livestream shopping platform Buywith announced a partnership with Ulta Beauty, according to details sent to Retail Dive. ShopShops is a livestream shopping app for fashion, beauty, and lifestyle products. 79. Also known as live commerce, shopping via online streams on social networks is. And while livestream shopping hasn’t taken hold in the rest of the world quite the same way, Forbes projects the U. ECOWISH Women Pullover Sweater Turtleneck Plaid Long Sleeve Loose Casual Chunky Checked Knitted Winter Sweaters Jumper Tops. Livestream shopping, or live shopping, first appeared in 2016, when Alibaba introduced it as part of Single’s Day. With community-driven trends like #TikTokMadeMeBuyIt inspiring people to discover and share the products they love, TikTok is creating a new shopping culture and sending products like Lion Latches and Love and Pebble beauty pops flying off shelves. The e-commerce boom. K. Click the ‘Broadcast’ button to go live. Livestreaming E-Commerce. Livestream shopping may feel like a new trend, but in China, it was already becoming popular well ahead of the pandemic. Compared to China, where live shopping is a major phenomenon (the market grew 20 times from 2017 to 2019, Coresight Research estimated), the streaming era is relatively new in the U. The hosts of these sessions can be retail sales representatives, celebrities, or influencers. Livestream shopping has become the focus of current marketing practises, while theoretical research on it is still in initial stages. Livestream ecommerce is a business model where products and services are shown and sold via online video-livestreaming sessions. Livestream shopping market statistics Though a relatively new form of social commerce, livestream shopping is already making waves in the digital atmosphere. WeChat Live-Streaming in China. Livestream shopping is the perfect platform for showcasing your work and connecting with potential buyers. The live shopping session is frequently hosted by a well-known. For example, China-based livestreaming app Kuaishou went public a few weeks ago following stellar gross merchandise volume growth in 2020, while payment unicorn Klarna recently partnered with ShopShops to offer livestream shopping during its second virtual shopping event. In this article. Based on the flow theory, this study proposes an. As. Popshop is a live shopping platform with a discovery tool, a list of featured streams, and upcoming information about what you can watch in the future. Instead of prerecorded segments on legacy networks like HSN, Livestream hosts take. Live stream video and connect your event to audiences on the web and mobile devices using Livestream's. 67 (-0. Grow your marketing expertise with self. M. Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. According to iResearch, in 2021 40% of Chinese netizens were already using livestream shopping. 3. Live-stream shopping began in China around 2017. This is one of the most significant advantages of Livestream shopping. Log In to the TikTok app and your account. That said, there are particularly demographics and situations where live-streaming works well. Whatnot is the collector’s live stream shopping app. 4 million worth of products. Getting live shopping shows in front of spontaneous shoppers can substantially. We study the effect of adopting the livestream shopping channel on seller performance. Find out how to enable checkout and set up live shopping in this free course. Additionally, 34% of Millennial and Gen Z. Live stream shopping brings social and e-commerce together to create an entirely new shopping experience. Channelize is a top live shopping app that focuses on direct-to-consumer sales and white labels its solution for businesses. Depending on your chosen format, there are different ways to go on a livestream. Livestream shopping has become a significant part of the Double 11 shopping day (i. S. Taobao is a Chinese shopping network with live streaming features. Nov 21, 2022. Livestream shopping can and should be an invaluable part of your brand’s digital strategies moving forward. Best live shopping platform with a wide range of integrations. It’s also referred to as live shopping, shopstreaming or retail live. The phenomenon was in part fueled by the pandemic, as brick-and-mortar stores temporarily closed down and consumers sheltered in place. “TikTok is an entertainment experience,” he said. “It’s not a. 1. com, Tmall, Taobao, Pinduoduo, Douyin, Kuaishou, and Xiaohongshu. In 2019, China’s live-stream shopping market was worth 451. For instance, X (formerly Twitter) is set to host a livestream shopping event with Paris Hilton. Google’s R&D division, Area 21, also launched Shoploop, which isn’t. Earlier this month, QVC and the Home Shopping Network announced a partnership with. 2 billion in the United. 99 How to Stream Benavídez vs. Its social features and the diversity of products make it unique and attract a larger audience. In 2019, around 37% of online shoppers in China did Livestream shopping. Nov 22, 2022. In the livestream shopping context, quality presentation is important to viewers, as the information may meet their utilitarian needs, which is one of the key motivations behind livestream shopping . 8 billion yuan in 2019 and is expected to reach more than 900 billion. Based on the data by Cyberspace Administration of China, almost one in every three Chinese users have bought products through livestreams. com. Live streaming and Vimeo's livestreaming platform helps businesses communicate with, train, and educate employees using enterprise grade live video. It’s like QVC, but utilized on your phone or laptop. GMV of live streaming shopping on Douyin in China 2018-2022 + Digital Shopping Behaviour. With the way livestream shopping is set up,. 5 billion in a matter of 30 minutes. It’s also the size of the livestream shopping market in 2022. But with all the action taking place on digital platforms, the opportunities for. Livestream shopping has become a significant part of the Double 11 shopping day (i. Live shopping, also known as live stream shopping or shoppable streaming, combines live video, social media and e-commerce. io. Livestream shopping is a form of social commerce that combines creator-led video demonstration of a featured product with instant purchasing and interactive audience participation. The livestream phenomenon can be a great opportunity for innovative retailers, brands, and influencers. Source: SEO Agency China. Después de la transmisión. Básicamente el livestream shopping es un concepto que trae las tradicionales televentas a las redes sociales. Livestream shopping is different from shoppable video, and knowing the difference is key to understanding Facebook's exit. Best live shopping platform for niche businesses. It usually combines. A strong livestream shopping host leads the entire virtual event with personality and purpose. Viya even sold a rocket launch service for 40 million yuan ($6. WeChat is a Chinese social-media messaging giant – where live-streaming is built into the programme’s infrastructure. 9 trillion (US$720 billion) in 2023. 45 (-0. Her daily livestreams are watched by a mind-boggling number of fans: One article noted that Viya “can draw more viewers – 37 million this May (2020) — than the finales of Game of Thrones, Breaking Bad, and the latest season of The Bachelor, combined. S. “Quality of product” was the top reason for livestream shopping for respondents both in. Live selling through owned channels. com, Pinduoduo, and WeChat, in addition to short-form video apps like Douyin (TikTok’s. Básicamente el livestream shopping es un concepto que trae las tradicionales televentas a las redes sociales. It makes it easy for you to give prospects the information they need to purchase. $46. In 2022, the gross merchandise value of e-commerce live streaming in China accounted for 25. Brands that use livestream shopping can see up to a 20% increase in consumer engagement. m. e. The e-commerce platform allows influencers to open their own live-streaming channels on Taobao, on which they can market a wide range of products, everything from cosmetics to clothes and snacks to cars. By comparison, the firm expected China’s. And don't worry if you missed the live shows; you can play back and shop the videos any time! Dolly Parton: October 9 at 7:00 p. We can’t deny that part of the allure of watching QVC and other channels was celebrities showing off products. Livestream shopping is projected to rake in a massive $480 billion in China this year, according to eMarketer, but only $11 billion in the United States, according to Foresight Research. This frenetic digital shopping experience played out on Ntwrk, a three-year-old, live-shopping app that could be billed as “ QVC for Hypebeasts. Livestream Shopping and Shopify. Livestream Shopping Market Insights of 2023 is an extensive and comprehensive report that provides a complete analysis of the market's size, shares, revenues, various segments, drivers, trends. io Live Stream Shopping Platform is the solution that can help you reap the. 21 billion. 3. To put it in other words, live online shopping will account for 15% of all eCommerce purchases in the country in 2021, and. S. 9 A. 3. Gemstones & Jewelry. Source: channelize. Livestream ecommerce is more interactive than TV shopping. Coresight Research has identified livestreaming e-commerce as a key trend to watch in retail. 000 streaming minutes, contact sales for pricing. In the US, major. BoF PROFESSIONAL. Livestream shopping content might miss covering a specific product type, frustrating online shoppers who wanted those. The company works with both companies—brands, stores, and independent retailers—and hosts who run livestream shopping shows. Poshmark, for example, is well suited to livestream because it sells a wide. com. In China, on the other hand, livestream shopping already plays a huge part in the country’s social shopping culture. 2022, by age group. In fact, on average, luxury goods have a 70% conversion rate when showcased on live commerce platforms. Thus, from the para-social interaction (PSI) theory perspective, this study draws on cognitive–affective system theory as an analytical framework to explore internal mechanisms of how anchors' characteristics influence. io. 3 billion yuan ($66 billion), according to iResearch, a Shanghai-based market research firm. andrade ppv live stream $74. EST. Livestream shopping has become more important and it will continue to grow; however, I don’t think it will become as significant in the US as it is in countries like China. [1] This is something livestream shopping looks to rectify. The concept, where influencers and brands pitch products to viewers watching on their phones, is poised to become a nearly $500. Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream.